The media plays a critical role in creating awareness and exposure for the ideas, entrepreneurs, and processes of the emerging innovation and entrepreneurial ecosystem. Success stories, profiling diverse entrepreneurs, and highlighting challenges and barriers are but a few of the critical areas where the media can play an instrumental role in supporting greater levels of inclusion. MSIA’s work in connecting ethnically diverse populations to the nation’s mainstream entrepreneurial support organizations enables our company to supply and inform media outlets with the relevant stories, entrepreneurial profiles and potentially replicable processes that can create greater awareness and the acceleration of economic inclusion nationwide.