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With an ever increasing ethnically diverse and global economy, corporations must pay particular attention to rapidly changing consumer trends, distribution methods, and supply chain strategies – all while ensuring that each of these critical business factors reflects and considers a multi-ethnic and multi-cultural marketplace.  Historical “Supplier Diversity” efforts are no longer measuring up in the face of increasing international competitiveness and rapidly changing technologies.  MSIA’s focus on innovative, high risk, competitive, multi-cultural businesses and entrepreneurs can provide your organization with new innovative business solutions that also happen to be led by minority and female business owners.  Think of MSIA as your “laboratory for innovation and diverse entrepreneurs” as you rethink and redefine your supply chain strategies.